I'm Praveen Suthrum. After 16+ years of building and running NextServices, a healthcare technology/management company, the challenges and opportunities in the industry leap out at me. I also get early access to industry trends and changes.
Whether you are seeking to start or grow your healthcare business, my weekly insights will make you spot opportunities and stay on top of your game. It'll help you think differently about healthcare.
Two ways people consistently describe what I write:
"insightful" and "thought-provoking".
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When brainstorming a business or product idea with people, I find them quickly jumping to execution concerns - “how will we get the money” or “I don’t know how to build that” or “no one else does that” or “that won’t work” and so on. What we don’t realize is that our minds tend to imagine the future with a present-day context. But the present always seems to change faster than it did in the past.
We entrepreneurs don’t earn much respect when we say that we built something for fun. Saving the world of its evils always sounds better. As he says in his autobiography, Richard Branson even got flak for saying that he wanted to start Virgin Atlantic for fun. But any longterm entrepreneur would tell you that having fun is serious business.
We are all inherently creative. The only time when we are not is when we allow our natural abilities to be clouded. An easy indicator to know if our creativity is clouded is to ask the question, how much are we following the herd?
Let’s play a mind game. Say you wish to start a company that 3D prints bandages that are absorbed by the skin. It’s an intriguing, future-ready idea with a large global market. Friends and family are willing to give you $200K to build a team, tinker with 3D printers and grow some biological cells to experiment.
My work takes me from affluent cities to rural areas where the poorest of the poor live. From the United States to India, South Africa and across the Middle East, I’ve observed that there are basically four reasons why people get sick (and others don’t).
It’s more complicated to create an engaging app than many business managers expect, especially in healthcare, one of the most complex industries. There are often different, opposing forces at work that make the task more challenging.
Just as with Mobile and Wearables, we are at the cusp of yet another technology becoming a big part of our daily lives. Revolutionary technology cooks for a long time in research labs, starting in spurts before finally taking the leap mainstream. After its long journey from the days of the Sensorama in the 1950s, Virtual Reality (VR) is ready to get real.
